Serum Agency

From insights to action, we put people first.

For over 30 years, we’ve sought to understand what makes people tick through data and human insight. We know concerns about the affordability, accessibility and complexity of healthcare are at the core of how people think and act. And, while we can dig into the data to analyze all of those 1’s and 0’s, we also carefully consider people’s unique needs. By putting people first, Serum Agency is able to deliver creatively thoughtful interactions that both improve health outcomes and, ultimately, achieve a healthy ROI for our clients.


  • 23andMe
  • Highmark
  • One Medical Group
  • CareMore
  • HCSC
  • Affinity Health Plan
  • AARP
  • eHealth
  • Scott & White Health Plan


Robert Grammatica

Robert Grammatica

EVP and Managing Director

For over two decades, Robert has redefined marketing success in health insurance, biotech, pharmaceuticals, medical devices and consumer healthcare. His measure of success? "Do well by doing good."

When he’s not working on Serum projects, you’ll find Robert sailing on his boat, Merlin.

Kate Kemp

Kate Kemp

Group Creative Director

Throughout her career, Kate has been the agency go-to for big ideas and has brought those ideas to life for an incredible roster of clients. Her secret to success? "I’m a nerd who loves discovering the science behind what motivates us."

When she’s not working on Serum projects, you’ll find Kate gaming on her Xbox One.