Is attribution of your Medicare marketing performance campaigns still an issue? Speaking to a CMO the other day on the subject of AEP and Medicare,… Read More »Medicare Marketing Attribution That Can’t Be Questioned
If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened… Read More »AEP Marketing in COVID-19: A Change Economy
With history as our guide, we know that Presidential elections can present challenges for Medicare marketers. AEP is a race to the finish—always. But adding… Read More »Medicare Marketing Best Practices Election & AEP 2021 Converge
Age-in strategies are likely to shift in importance. As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility… Read More »The Medicare Age-in Strategy Puzzle Solution
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next… Read More »Solving the Puzzle of a Medicare Age-In Strategy
How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known… Read More »Are Your Data Decisions Sending the Right Message
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What… Read More »6 Strategies for Medicare AEP Marketing Success
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.