Medicare Marketing Attribution That Can’t Be Questioned

  Is attribution of your Medicare marketing performance campaigns still an issue? Speaking to a CMO the other day on the subject of AEP and Medicare, they remarked how “seniors are getting younger every day.” This statement spoke volumes, and it got us thinking: are marketers evolving how we approach seniors quickly enough? And when […]

AEP Marketing in COVID-19: A Change Economy

  If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened health risks, social unrest, and anxiety over how long the impact of the coronavirus pandemic might persist have greatly shifted (and shifted again) people’s sense of what’s important.  How […]

Medicare Marketing Best Practices Election & AEP 2021 Converge

  With history as our guide, we know that Presidential elections can present challenges for Medicare marketers. AEP is a race to the finish—always. But adding the coronavirus to the myriad complications of distraction and noise, it’s even harder to compete. That’s where Medicare Marketing Best Practices come in to help. This year, our ongoing […]

6 Strategies for Medicare AEP Marketing Success

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What makes […]

Solving the Puzzle of a Medicare Age-in Strategy

As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]

Are Your Data Decisions Sending the Right Message

How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as house-holding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings come? Understanding […]