Maximizing AEP with a Bilingual Approach
During the Annual Election Period, Medicare marketers compete for the attention of eligible seniors in crowded mailboxes, inboxes, online, over the air waves and, of course, on TV. The goal of every communication is to grab their attention with relevant messaging; miss your moment to resonate with Medicare-eligible seniors and they’re likely going elsewhere. During this eight-week, high-pressure selling season, a holistic strategy that considers the full potential of your market (and your audience) is not just nice to have, it’s crucial for membership growth.
Medicare-Eligible Latinx Seniors
Omni-Channel—Television and Direct