Integrated Marketing: Changing It All for AEP
When Care N’ Care partnered with Serum Agency to develop an integrated marketing plan, they knew they wanted to try something new during the Annual Enrollment Period (AEP). And, they didn’t just change one thing. This Ft. Worth-based insurance company had aggressive goals—and they were willing to make (radical) changes to meet them. They wanted to launch a multi-touch integrated campaign leveraging search, direct response television, direct mail, and inserts.
If you haven’t been involved or responsible for Medicare marketing, you may not be aware of the pressure-filled eight weeks in the fall that have become pivotal to Medicare business strategy. It’s the only time of year that most seniors can make a change to their Medicare Advantage coverage, so the noise during this time frame has a building crescendo.
Medicare-Eligible Senior Consumers