Case Study

A/B TESTING & FALLON HEALTH

A Holistic A/B Testing Marketing Solution to a Common Challenge

Marketing to an audience weighing their purchase decisions over a long timeline can be incredibly challenging. You need to account for both the communication strategy and the measurement framework: Enter A/B testing. Sure, when you have a benchmark starting point to target along that timeline, marketing early can give you an edge. What’s most vital, however, is to be clear on your goals and how to achieve them.

Our clients at Fallon Health knew this and were reluctant to engage in any significant marketing effort without structure and process to capture and report on leads. This way, they could be clear on the success that the program was truly driving.

Our solution? To build a data environment that would provide the clarity and control needed to move forward with a successful, measurable A/B testing marketing program. The data environment—not to be confused with a database—tracks and stores all relevant prospect- and customer-level activities into one analyzable and consistent source. This single-source platform drives accurate and timely reporting from offline and online marketing spend and efforts. 

INDUSTRY
Healthcare

AUDIENCE
B2C

WORK
Research
Strategy
Testing

Even better, since we have a resource for tracking channel and response history, we can refine our marketing communications—from imagery, to word choice, to format, to customer experience (or UX)—over time. And, by continually improving upon what resonates, be more relevant, drive more engagement, and net better results. 

THE OUTCOME?

Results are not only strong—but consistent. Fallon Health has a healthy channel that will drive results all year long, year after year.  


INQUIRE

Let's talk about your project

Find out how we can help your business succeed. Send us a message, and we'll schedule a time to chat.

More Case Studies

Prominence_Red
Care N Care_Blue
highmark_Red
MMM_Yellow
Care N Care_Yellow
Fallon_Blue