Top 5 Age-In Planning Tips: 2020 Edition
The stakes in the age-in acquisition game are HIGH. Due to low unemployment rates and market stability in recent years, seniors are delaying retirement and therefore Medicare enrollment. However, we also know that once enrolled, fewer than 30% of Medicare recipients switch their plans. One key element to age-in acquisition success is spend. For obvious […]
Solving the Puzzle of a Medicare Age-In Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]
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6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What makes […]
Solving the Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]
Are Your Data Decisions Sending the Right Message
How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as house-holding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings come? Understanding […]
Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]
The Value of Independence
By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as an independent agency. In a time where the advertising agency industry is dominated by the “Big 4” agencies: WPP, Omnicom, Publicis, and the Interpublic Group, we are […]
6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What […]
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.