The Value of the Production Team

This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween for the first time, I couldn’t get past the fact that it was supposed to take place in Illinois, but all the cars had California license plates. Through the years, […]

Take Your Customer Relationships to the Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating; and if everyone treated it that way, they would be more successful. Think about it. With […]