3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Right Under Our Noses: The Boomer Economy
Boomers today: redefining aging in the US.
The Value of the Production Team
This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween for the first time, I couldn’t get past the fact that it was supposed to take place in Illinois, but all the cars had California license plates. Through the years, […]
Take Your Customer Relationships to the Next Level
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating; and if everyone treated it that way, they would be more successful. Think about it. With […]