The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What… Read More »6 Strategies for Medicare AEP Marketing Success
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Boomers today: redefining aging in the US.
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you… Read More »Take Your Customer Relationships to the Next Level