The Cure for the
Common CRM–Serum.

experience. innovation. hustle.

Healthcare Marketing-CRM

good things happen here

With over 15 years of healthcare marketing experience, our most successful partnerships have one thing in common. Clients who demand results. As part of the Hacker Group, our relentless focus on performance has been developed over the course of 32+ years.  

Whether it is with Healthcare disruptor brands, Health Insurance, the AEP, New to Medicare, or Dual Eligible audiences, the Serum team knows the challenges and sensitivities at play. We deliver reliable and innovative solutions that grow business.  

By connecting data driven and behavioral insights, we create 1:1 communication that inspire people to respond. Bring us your toughest challenge.  

Healthcare Practice, Made Perfect.

Our deep category experience gives us (and you) an edge. For the AEP, New to Medicare, Health Insurance, or Dual Eligible audiences.

15+ years ago we realized our healthcare clients required more than direct marketing support; they needed an experienced team who understood the business challenges and knew the rulesand that’s how Serum was born.  


We know the complexities of the healthcare landscape that have our clients in a quandary: being strapped for time and seeking innovation. Our strategies are built to tackle your business challenges, meet your goals, and put you in control. Sitting pretty.  


We’re proud of our quality service. Our focus is on hitting your goals—and it shows. Our relationships last 50% longer than the 4A’s average. Because what matters to you, matters to us. And because partnerships are fun.  

We are a Team of Creative Problem Solvers.

Creative powered, results obsessed…


It’s hard getting people’s attention. Making data-driven decisions means we focus on the actionable creative and media connections that drive ROI.  More than that, we are ISO 27001 certified. This helps to demonstrate our commitment to security.  


Our creative is a differentiator. We deliver direct marketing performance creative that looks great, achieves business goals, and even helps build brand. Simply stated, we leverage your brand and move the needle. From what our clients tell us, that’s unusual.


As the original PowerTest™ agency, our experience with hundreds-of-thousands of direct marketing tests gives us the confidence to know what works. It’s that knowledge that makes working with us really efficient. That, and our obsession with results.

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See What They're Saying...

Don't just take our word for it. Hear from some of our clients.

serum delivered

Serum delivered. You did exactly what you said you would do—and it led to our biggest season ever.”  

– Vice President, Sales and Marketing
Care N’ Care

a great partner

Serum/Hacker was a great partner. Achieving goals that increased every year, together we experienced the results of a great partnership”

– Vice President
Emblem Health

experience where it matters

Partnering with HackerAgency really helped us get to market quickly when it mattered. Their  experience shines through in all that they do.”

– Vice President Sales & Marketing
Innovacare Health Vice President

data + creative = success

Serum is never at a loss for new ideas—their creative strategy and counsel have been a true asset to my team.”

– Director
Highmark Health