Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]
Take Your Customer Relationships to the Next Level
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating; and if everyone treated it that way, they would be more successful. Think about it. With […]