Why Direct Mail Is the Rodney Dangerfield of Media

If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.

Medicare Marketing: 3 Strategies to Address Acquisition Declines

If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.

Take Your Customer Relationships to the Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating; and if everyone treated it that way, they would be more successful. Think about it. With […]