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OUR BLOG

Here is just some of what’s on our minds.

Tips, tricks, and thoughts from the team.

AEP Marketing in COVID-19: A Change Economy
If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened health risks, social…
The Medicare Age-in Strategy Puzzle Solution
Age-in strategies are likely to shift in importance. As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and…
Four Vital Digital Marketing Trends for 2020
‘Tis the season to look ahead and consider new trends that can elevate your healthcare marketing programs in 2020. First, let’s take a look back to better understand…
Direct Mail Is Ready to Be New Again
“Sooner or later, everything old is new again.” — Stephen King Direct mail is ready to be new again. Digital advertising is no longer new. We see it,…
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients,…