Is attribution of your Medicare marketing performance campaigns still an issue? Speaking to a CMO the other day on the subject of AEP and Medicare, they remarked how…

If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened health risks, social…

With history as our guide, we know that Presidential elections can present challenges for Medicare marketers. AEP is a race to the finish—always. But adding the coronavirus to…

Download Now A LOT of life’s daily pursuits and services are slowing down around us while the world struggles to flatline the spread of COVID-19. In an effort…

Age-in strategies are likely to shift in importance. As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and…

‘Tis the season to look ahead and consider new trends that can elevate your healthcare marketing programs in 2020. First, let’s take a look back to better understand…

Political ad spending in the U.S. is expected to rise a whopping 59%, or by roughly $10 BILLION over the 2016 presidential election, in 2020. Where are those…

Medicare insurers and marketers are well aware of the 10,000 people who age in to Medicare every day. The unknown lies in just how many of these 65…

“Sooner or later, everything old is new again.” — Stephen King Direct mail is ready to be new again. Digital advertising is no longer new. We see it,…

I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients,…