As a result of the pandemic, supply chain problems are a global phenomenon. This year, understanding direct mail supply chain disruption is full time.

After more than twenty years on the front lines of direct mail operations, last year overcoming direct mail pandemic disruption was the focus.

In life, just like in marketing, segmentation matters. Consider segmentation and endorsements in healthcare. During the pandemic when the economy started to take a sharp nosedive, many found…

Effective leaders encourage strategic thinking, innovation, and action. They also use those qualities to inspire their team members and the work they produce together. This summer, we’re taking…

Effective leaders encourage strategic thinking, innovation and action. They also use those qualities to inspire their team members and the work they produce together. This summer, we’re taking…

Media mix optimization (MMO) has become a mandatory approach for marketers—increasing marketing effectiveness and customer engagement while tightening up inefficiencies in marketing spend. MMO is how we were…

We see direct marketing as more than creative – it’s an extension of sales. Whether it be traditional mail, email, social media, digital, or even tv, our clients…

As an agency whose value is based almost exclusively on, well, value, we view innovation as a strategic imperative. This year, as we embark on a post-pandemic world,…

Is attribution of your Medicare marketing performance campaigns still an issue? Speaking to a CMO the other day on the subject of AEP and Medicare, they remarked how…

If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened health risks, social…