Political ad spending in the U.S. is expected to rise a whopping 59%, or by roughly $10 BILLION over the 2016 presidential election, in 2020. Where are those…

Medicare insurers and marketers are well aware of the 10,000 people who age in to Medicare every day. The unknown lies in just how many of these 65…

“Sooner or later, everything old is new again.” — Stephen King Direct mail is ready to be new again. Digital advertising is no longer new. We see it,…

I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients,…

The stakes in the age-in acquisition game are HIGH. Due to low unemployment rates and market stability in recent years, seniors are delaying retirement and therefore Medicare enrollment.…

As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies…

How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as house-holding. This is…

It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its…

By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as…

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare…