Four Vital Digital Marketing Trends for 2020

‘Tis the season to look ahead and consider new trends that can elevate your healthcare marketing programs in 2020. First, let’s take a look back to better understand what’s ahead. In the last decade, tech has shown us all its flaws. The scrutiny and struggles around privacy and security is certainly something all marketers have […]

Medicare Decision 2020: Run Breakthrough DRTV and Direct Mail Campaigns

Political ad spending in the U.S. is expected to rise a whopping 59%, or by roughly $10 BILLION over the 2016 presidential election, in 2020. Where are those ad dollars going? It’s true digital ad spending will increase. It’s also true that the top two acquisition channels for Medicare—DRTV and direct mail—will be significantly impacted. […]