Medicare Marketing Attribution That Can’t Be Questioned
Is attribution of your Medicare marketing performance campaigns still an issue? Speaking to a CMO the other day on the subject of AEP and Medicare, they remarked how “seniors are getting younger every day.” This statement spoke volumes, and it got us thinking: are marketers evolving how we approach seniors quickly enough? And when […]
AEP Marketing in COVID-19: A Change Economy
If there’s one thing we can agree on this year, it’s that our “new normal” is a fast-changing reality for AEP marketing. Financial burdens, heightened health risks, social unrest, and anxiety over how long the impact of the coronavirus pandemic might persist have greatly shifted (and shifted again) people’s sense of what’s important. How […]
Medicare Marketing Best Practices Election & AEP 2021 Converge
With history as our guide, we know that Presidential elections can present challenges for Medicare marketers. AEP is a race to the finish—always. But adding the coronavirus to the myriad complications of distraction and noise, it’s even harder to compete. That’s where Medicare Marketing Best Practices come in to help. This year, our ongoing […]
5 Ways to Strengthen Your Online Presence and Performance
Download Now A LOT of life’s daily pursuits and services are slowing down around us while the world struggles to flatline the spread of COVID-19. In an effort to stay motivated, and sane while working remotely, we here at Serum are keeping focus on some of life’s certain truths. The sun will still rise, the […]
The Medicare Age-in Strategy Puzzle Solution
Age-in strategies are likely to shift in importance. As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility […]
Four Vital Digital Marketing Trends for 2020
‘Tis the season to look ahead and consider new trends that can elevate your healthcare marketing programs in 2020. First, let’s take a look back to better understand what’s ahead. In the last decade, tech has shown us all its flaws. The scrutiny and struggles around privacy and security is certainly something all marketers have […]
Medicare Decision 2020: Run Breakthrough DRTV and Direct Mail Campaigns
Political ad spending in the U.S. is expected to rise a whopping 59%, or by roughly $10 BILLION over the 2016 presidential election, in 2020. Where are those ad dollars going? It’s true digital ad spending will increase. It’s also true that the top two acquisition channels for Medicare—DRTV and direct mail—will be significantly impacted. […]
It’s Time to Amp Up Your Acquisitions … With Age-In Campaigns
Medicare insurers and marketers are well aware of the 10,000 people who age in to Medicare every day. The unknown lies in just how many of these 65 year olds know their options, will actually enroll, or will continue working (and for how long). Low AEP switch rates, coupled with a delay in retirement, are […]
Direct Mail Is Ready to Be New Again
“Sooner or later, everything old is new again.” — Stephen King Direct mail is ready to be new again. Digital advertising is no longer new. We see it, we use it, we get it. Emails and display ads are now par for the course in our marketing strategies. Digital campaigns offer a quick and easy […]
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients, I’ve added another favorite to the Fall list – Medicare’s Annual Election Period (AEP) and the thrill of the sales and marketing race for success. This year […]