It’s Time to Amp Up Your Acquisitions … With Age-In Campaigns

Medicare insurers and marketers are well aware of the 10,000 people who age in to Medicare every day. The unknown lies in just how many of these 65 year olds know their options, will actually enroll, or will continue working (and for how long). Low AEP switch rates, coupled with a delay in retirement, are […]

Direct Mail Is Ready to Be New Again

“Sooner or later, everything old is new again.” — Stephen King Direct mail is ready to be new again. Digital advertising is no longer new. We see it, we use it, we get it. Emails and display ads are now par for the course in our marketing strategies. Digital campaigns offer a quick and easy […]

Fall, Football and Medicare

I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients, I’ve added another favorite to the Fall list – Medicare’s Annual Election Period (AEP) and the thrill of the sales and marketing race for success. This year […]

Top 5 Age-In Planning Tips: 2020 Edition

The stakes in the age-in acquisition game are HIGH. Due to low unemployment rates and market stability in recent years, seniors are delaying retirement and therefore Medicare enrollment. However, we also know that once enrolled, fewer than 30% of Medicare recipients switch their plans. One key element to age-in acquisition success is spend. For obvious […]